Why Hosting Workshops and Events Can Elevate Your Interiors Business
When I started hosting workshops, I had no idea just how powerful they would be for my interiors business. Not only did they position me as an authority, but they also helped me build an engaged email list, attract dream clients, and even land PR opportunities. If you’re a designer or stylist looking to increase visibility, generate leads, and create a deeper connection with your audience, this is for you!
The Benefits of Hosting Workshops & Events
Hosting events and workshops goes beyond just teaching—it’s about creating an experience that attracts and nurtures your ideal clients. Here’s why they can be a powerful strategy for growing your interiors business:
Position Yourself as an Industry Expert – When you share your knowledge and expertise, you become the go-to stylist or designer for your niche. Clients who love your aesthetic will be naturally drawn to your work and want to learn from you.
Create an Immersive Brand Experience – Workshops allow your audience to connect with you in a deeper, more personal way. Whether it’s through an online masterclass or an in-person styling session, your attendees get to experience your expertise firsthand.
Generate Leads & Build Your Email List – Every event is an opportunity to bring more dream clients into your world. A well-structured event will naturally lead attendees to your other offers, whether that’s a 1:1 service, an online course, or a styling consultation.
Increase Visibility & PR Opportunities – Speaking at events, collaborating with brands, and getting featured in media can boost your authority and attract even more clients.
Choosing the Right Workshop Format for You
Not all workshops look the same, and the key is choosing a format that aligns with your strengths and business goals.
In-Person Workshops
If you love connecting with people face-to-face, consider hosting a hands-on styling workshop in a beautiful venue, such as a homewares store, studio, or even your own home. These can be immersive experiences where attendees learn how to style spaces, select pieces, or create cohesion in their home.
Online Workshops
If you prefer to work from home or want to reach a wider audience, online workshops are an excellent option. You can host them via Zoom and teach topics like how to style a home, choose a colour palette, or create a functional layout in a particular space. These workshops also make great lead generators for your online programs - if this is something you are wanting to do in the future.
Collaborative Events
Want to expand your reach? Partnering with a home decor brand, a furniture store, or another designer can bring in a wider audience. Co-hosting a workshop allows you to tap into each other’s communities and create a unique experience.
Masterclasses & Deep Dives
A focused masterclass on a specific topic—like selecting tiles for a bathroom, creating a functional kitchen layout, or curating a cohesive space—can attract a highly engaged audience looking for expert guidance.
Monetizing Your Event
Workshops and events don’t just build authority—they can also be an incredible revenue stream. Here are some ways to monetize your event:
Charge a fee – Offer different pricing tiers or discounts for early sign-ups.
Sponsorships & brand partnerships – Align with home decor brands who want exposure to your audience.
Sell a related offer – Upsell attendees into a 1:1 consultation, styling service, or online course.
Bundle and sell recordings – Record your workshop and offer it as an evergreen product for future sales on your website.
Create a workshop series – Sell single sessions or offer a discounted price for attending multiple events.
How to Get Started
Ready to launch your own workshop or event? Here are the key steps to bring it to life:
Define Your Goal – Are you building your email list, positioning yourself as an expert, or creating a cash injection?
Know Your Audience – What problems are your dream clients facing, and how can your workshop provide solutions?
Choose Your Venue or Platform – Decide whether an in-person or online format works best for you.
Structure Your Workshop – Plan your content, timeline, and interactive elements to make it engaging.
Create an Elevated Experience – Consider adding collaborations, gifts, or downloadable resources to make your event memorable.
Promote & Sell Your Event – Use social media, email marketing, and collaborations to spread the word.
Monetize & Follow Up – Have a plan to nurture attendees into your next offer via an email nurture funnel, whether it’s a service, a course, or another workshop.
Workshops and events are an incredible way to grow your brand, deepen client relationships, and create new opportunities in your interiors business. If you're thinking about running your own event but need help mapping it out, let’s chat!
A Deep Dive Strategy session can get your idea off the ground, or we can work together for three months to bring it to life.
Katrina xx
